Eric Gill

Eric Gill Born in Brighton 1882, studying under the type designer Edward Johnston Gill became engrossed with typography and type design  designed the British equivilent to the swiss Helvetica 'Gill sans'.

"The shapes of letters do not derive their beauty from any sensual or sentimental reminiscences. No one can say that the O's roundness appeals to us only because it is like that of an apple or of a girl's breast or of the full moon. Letters are things, not pictures of things." (Eric Gill, Identifont)

Although Gill Sans was not Gills only developed typeface it was the most notible developed in 1928 based on the lettering of Edward Johnston designer of the London Underground typeface.